Why Striping? - For Small Business Owners.
Small Businesses account for over 90% of all the registered businesses in the United States, especially in the Cleveland metro area. Small Businesses need every edge they can get, both literally and metaphorically. That being said, how do freshly painted parking lot lines and other decals benefit a Small Business owner?
Perception is reality. If a Customer wants to believe something, they will. And the visual appearance of a building, parking lot, the work that someone has completed (like Lines and Logos) is the perception that a Customer has. If a parking lot is run down, lines not legible, faded to oblivion, etc. then that appearance drives the Customer’s perception, even before they step foot into a store or get on the phone to ask about a service or good.
Related to above, not only is perception reality, but comparisons are often the shorthand heuristic that people use to judge something. If two adjacent stores of a similar industry and function are next to each other and ones has a freshly painted and maintained parking lot while the other…….looks dilapidated, it’s a no-brainer which store they’ll go into first. Perception is reality and comparison is king. We’re always looking for best but we don’t necessarily have all the time to intimately research the best. The Cleveland, Ohio metro area is greater than 2,000,000 people and thousands, if not tens of thousands of businesses. A Small Business Owner has to differentiate themselves somehow. Sometimes the greatest organic lead is the perception from the outside in.
From a Decals and Customer stencils perspective, being able to mark out spot numbers or names for specific functions is a great way to organize traffic and streamline operations for pick-up/delivery to car or servicing of a vehicle. Eliminate the guesswork for a Customer by telling them to mark in Spot #1 as marked with a giant “1”, or tell them to go to the spot marked out with a yellow M (everyone’s seen those around right?). The point is, these seemingly subtle decals can serve a useful function in maneuvering customers with minimal input, streamlining processes and creating untold efficiencies, all of which are integral to operating a small business.