Why Striping? - For Non-Profits.

Non-Profits are important to the very fabric of society, serving as a bridge between private and corporate donors while maintaining their own governance to ensure ethical execution of their mission. In Cleveland, Ohio, there are hundreds of non-profits serving every purpose from cleaning up public streets to taking care of shelter dogs to services for cancer patients. They all serve unique purposes for the betterment of the Cleveland community and society as a whole. All that being said, Striping costs moneys and Non-Profits do not have a steady revenue stream akin to a for-profit business, so when a painting job needs to get done, it needs to have absolute benefits to that Non-Profit organization.

We’ll beat the drum on this one time and time again: perception is reality and appearances matter. If the first thing that a donor sees upon visiting is a dilapidated parking lot with barely legible lines and general disarray, that impression will shade their perspective, negatively. One could posit the argument that a downtrodden appearance could potentially be a case for donating more, but a negative impression is a negative impression. The anchoring bias, the first impression we receive about something, weighs on us. We naturally want to be in good spirits and seeing a well-maintained parking lot is that first impression, a positive one. Especially in the Cleveland, Ohio metro area, we’ve seen it firsthand: there’s not a lot of well-maintained parking lots for Non-Profits. Standout from the crowd and paint those fresh lines (and we’ll even throw Non-Profits a discount for the good done for the community)!

For Non-Profits that are especially people-oriented, providing in-person services, receiving large amounts of visitors, etc. there will be plenty of traffic to your Parking Lots. Again, as said time and time again: parking lot organization is key, especially for reserved spots designated for VIPs, Guests and Visitors. Having these clearly marked out and available immediately elevates the experience and gives a positive first impression for potential donors and service-users.

Although Line Striping and Custom Decals will cost money, the benefits from it are well worth the upkeep cost, whether it’s satisficing Visitors or bringing on New Donors, the Parking Lot is the first thing they interact with.