Why Stripe your Parking Lot? The Retail Perspective

Have you ever driven by a retail store and wondered if it was still in business? What are the key factors you would look for? The condition of the sign? Are there lights on? Are people going inside? Are the windows clean? How about the parking lot? There’s a lot of spaces like this in the Cleveland, Ohio metropolitan area and we’re going to tell you why it’s important to keep your parking lot painted in Northeastern Ohio!

Before you even step foot towards a store, you’re first going to see it from afar, from the road. Yeah, you’ll see the sign from a decent distance away, but the facts of the matter are that signs themselves are not indicative of whether a retail store, or really any building is actually open. They are left up for years at a time, until the new tenant takes over.

Who is going to pay to maintain an unused parking lot? Absolutely nobody. The second thing that someone notices when approaching a building is the condition of the parking lot, which is more tell-tale as to whether that building is open or that store in business. You notice the legibility and condition of the stripes: are they bright and new or worn and faded? Are there spaces clearly marked or is it a free for all? Does it look recently worked on or has dust and debris accumulated at all corners of the lot?

Before the Customer steps foot in your store or building, they’re going to notice, in one way or another, the condition of your parking lot. Nothing says “I’m open for business” like a freshly painted parking lot, because realistically: who’s going to pay to maintain nothing? Absolutely no one.

Our mission at Lines and Logos to is to put a fresh take on your parking lot……by putting on a fresh coat of paint! That bright appearance of a freshly marked parking lot can be seen from hundreds of yards away, drawing attention positively and letting Customers know you are open for business!

The Cleveland, Ohio metropolitan area is a great place to live, but there’s definitely some properties that could use a touch-up. If you’re interested in distinguishing your retail area or building from the one next door, let us know and we can help.