Striping for Apartment Complexes
There are thousands of Apartment Complexes in the Cleveland, Ohio metro area, maybe even tens of thousands. Hyperbole aside, there’s a lot of living spaces and a lot of parking spaces to support those buildings. There are several use-cases for consistent paint upkeep across an Apartment Complex from purely aesthetics to safety. We’ll touch on a bit of both in this article.
There are 3 groups of people that these aesthetics are most relevant towards: the Apartment Complex residents, the staff, and potential new residents. First and foremost, the Apartment Complex residents are the Customers in this case. They deserve the best, as all of our customers do, and the first thing a Customer, or in this case: Resident, sees when they return home for the day? The Parking Lot. They see either the glow of freshly painted lines and the picturesque organization combining organic and inorganic elements that meet on the pavement. Simply put: it makes the property look better. Residents will be more positive when they see the condition of their home, rather than returning to faded and disintegrated lines. As far as Customer Satisfaction goes, these Residents will likely see these lines over 700 times during a 1-year lease!
Now as far as safety goes, fresh lines keep a Parking Lot neat and orderly. Traffic arrows to dictate the flow of cars in and out of a busy, 100+ Resident area are essential to preventing collisions. When it comes to parking a vehicle, clearly dictated zones in the form of a parking stall ensure that Residents are using only the amount of space necessary to park their car, leaving space for others. Want to ensure that all Residents stick to their assigned spaces? Numbers! We can stencil them on all spaces. Thus avoiding disputes between Residents and streamlining operations for the Staff.
For the Staff, there are several reasons to maintain a proper Parking Lot. Zone Markings, specifically: where not to park! For maintenance workers who need access to utility and other areas, having a properly marked out, no parking zone ensures consistent access. Faded lines can lead to lack of visibility and awareness and by happenstance a Resident parking in an inopportune spot. Other important zones include Fire Lanes, which ensure the safety of Residents by allowing for ease of access for Fire Engines and other equipment in the case of Fires and other danger. Fire Codes are dictated at various echelon of government and we here at Lines and Logos have expert knowledge of local ordinances in the Cleveland, Ohio metro area!
Finally, potential new Residents. Everyone knows the first impression matters, aka “The Primacy Effect”, a cognitive bias that anchors our beliefs to our initial exposure to something, in this case: a new living space for these potential residents. As described in the article on Striping for Retail, the first real impression of a business is not the signage, as that can be hanging around for years even after a building has shut down, rather: it’s the Parking Lot. All other maintenance can be put off for years and years, but the thing is: no one would ever pay to have a freshly painted Parking Lot. It’s an instant sign that an organization cares about its aesthetic appearance and maintaining an orderly flow of traffic. If a potential Resident comes in and sees a freshly painted Parking Lot, they’ll remember a high-caliber of customer service.
If you’re the owner or property manager of an Apartment Complex in the Cleveland, Ohio metropolitan area, reach out to us and we’ll spruce up your Parking Lot so the first thing they see and the last one on their minds is what a well-maintained building it is!